Talk to your customers online through email communication, not email marketing
When
you mention the term “email marketing”, most people automatically
assume an email intent on one thing - selling. In fact, there are a
number of types of email communications you can easily send through an
email marketing campaign, some of which are not directly sales related
but can certainly contribute to your bottom line in other ways. For
example, you can utilize:
Quick Announcements
Email Newsletters
Catalog Emails
Press Releases
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