Building
the Successful Professional Services Ecosystem
To
be successful in today’s highly competitive business environment, your
professional service firm need to differentiate itself from the competition. To
do so, you must nurture close relationships with clients, collaborate
effectively, control and manage both content and risk, and exceed clients'
expectations in quality and timeliness of deliverables.
The Challenges
As pressure increases to deliver high-quality service to clients more
quickly and at lower costs, professional services firms face many obstacles:
Coping with rapid content growth: Time spent searching for, sifting
through, organizing, and managing information takes away from time teams could
use to fine-tune advice and ensure quality of final deliverables.
Improving team collaboration: Without effective tools for
collaborating across multiple departments and locations, team members are
forced to spend valuable time maintaining accurate versions of documents,
arranging and holding meetings, and waiting for content during lags in workflow
or bottlenecks in review cycles.
Removing impediments to mobile worker productivity: Remote worker
productivity is limited by firewalls and poor connectivity. Many professional
services teams have adopted team sites to collaborate within the corporate
firewall, but still use e-mail and the telephone to work with team members and
clients outside the firewall. Real-time collaboration across firewalls via
e-mail is limited by lack of version control, difficulty connecting, and the
absence of accountability tracking. These limitations not only reduce
individual productivity, but they also hamper team collaboration, slow down
progress on deliverables, and disrupt project schedules.
Giving clients visibility into projects: Clients have little or no
visibility into the status of project deliverables and tasks, which reduces
client satisfaction and requires teams to spend more time reporting this
information to clients.
Addressing inefficient, cumbersome reporting on projects: Internal
project status reporting is often labor-intensive and time-consuming due to the
lack of adequate workflow processes and the automation of routine tasks
Managing risk and compliance: Professional services-related decisions
and documents are subject to a heightened risk of litigation and damaged
reputation stemming from the delivery of flawed advice or noncompliance with
industry regulations. New regulations have increased the risks of transferring
and storing sensitive client data, increasing the need for firms to provide
data assurance.
The Solution
Integrated team and client workspaces built using Zoho software can help
professional services teams efficiently deliver high-quality customer service.
Integrated team workspaces provide client services teams with an
intra-firm collaboration environment focused on a specific project—for example,
a legal matter, an accounting or consulting engagement, or an architectural,
engineering, or IT services project. The workspace portal integrates all existing
firm systems for document management, billing and invoicing, and instant
messaging, providing team members with a holistic view of the project, and
fast, easy access to all information necessary for timely and successful
completion. An integrated team workspace also enables global virtual teams to
assemble around a project to better serve the client's needs.
Integrated client workspaces, or client extranets, are
external-facing project portals that provide clients with secure access to
shared documents. Clients see only the information they should see—what has
been delivered or changed, how much has been or remains to be paid, and so
on—enabling the firm and the client services team to better manage the client's
experience of service. Client workspaces also enable interactive collaboration
between a client services team and clients, helping teams to fine-tune projects
and deliver the expertly tailored service solutions clients demand today.
By using Zoho CRM, Projects, Wiki and
People together, professional services firms can significantly enhance the
quality of their client service.
The Benefits
An integrated team and client workspace solution based on Zoho business
solutions can help professional services firms:
Keep both clients and team members up to date on tasks, issues, and case
information
Good communication among team members, and between teams and clients, is
essential to the completion of high-quality projects and to client
satisfaction. With an integrated workspace solution, everyone involved in a
project can stay informed and connected, helping to ensure that schedules are
met, issues are addressed, and goals are achieved.
Retrieve information about cases and clients more quickly and easily
All information related to a project can be shared on a single integrated team
workspace—documents, supporting cases and studies, team calendars, lists of
specialists who have contributed to the project, and billing information—which
means less time spent searching for client and project information.
Increase mobile worker productivity when offsite or in areas with limited
connectivity
It's not only individual team members who benefit from connectivity when
offsite, but entire teams as well. Real-time communication and peer-to-peer
synchronization of data enable teams to move forward confidently with projects.
Share and reuse information to take advantage of the firm's intellectual
capital
When teams don't have to generate new documents for each client or project,
they can focus their time on responding creatively to unique client needs.
Spend more time on strategic, high-value work
Integrated workspaces, client visibility, synchronization of data, real-time
communication, automated tasks, and integrated workflow free your people for
high-value work, such as strategizing, innovating, and fine-tuning client
projects